Exploration

The answer isn’t in your phone.

Why do some apps just make sense, and others feel like there’s a learning curve to understand? Most apps falls in the ladder. There will be a tutorial and you’ll explore on your own to learn what the designers happy path will be, and that’s ok. But there are some apps that just makes sense the moment you turn it on. It’s beautifully intuitive, and it just feels natural, and that's the ultimate goal of mine - To make something that requires minimal to no onboarding and that just makes sense. But to understand that, you have to look at humans as humans and not just “users,” and to do that, you have to understand how humans work. And to understand how humans work, you have to listen.

Coming from film and marketing has many overlaps with UX, UI and Product Design, but there’s many soft and hard skills that I needed to research, learn and practice. Film and Marketing has clear hard skills that translated well — Graphic design, animation, transitions, storytelling — this made learning software such as Sketch and Adobe XD a smooth and easy transition. And the soft skills comes in when trying to understand the need of the user. To imagine what the user is trying to experience and solve. But there’s many things I’m sure I’m missing, and you don’t know what you don’t know. So the best way to expose that is by diving headfirst and figuring it out. For me, I learn by doing — getting my hands in there, get feedback, listen to people in the industry and iterate.